Additional Ways to Implement Your Affiliates

website monetization -1

Once you’ve created your affiliate website and have your affiliates and their products all set up, what can you do now?  Obviously, you want to make sure to market your affiliate website, continue to keep your SEO relevant, write product descriptions and constantly update your content and products.  All of these things are going to help you make money through your affiliate program, but did you know there are other ways to make money with affiliate products?  These ways have also been proven to help with your original site’s SEO if done properly.

Monetize A Blog Using Your Affiliate Program

make-money-onlineIf you have begun the process of being a part of an affiliate program, then you understand how important it is to monetize your website.  Monetizing your site means you have created a way to earn money on the website, usually through some sort of affiliate or ad banner program.  Once you’ve set up your affiliate website, you can then use the same products or ad on a blog site.

We recommend creating a blog site that coincides with the subject of your affiliate site.  This way, the products and ads are relevant to both sites and will increase the chance of readers/users clicking on these ads and products.  You’ll want to make sure you let your affiliate company know you will be using these products and ads on an additional page, however.  Some programs will even allow you to add multiple sites to one account.

If you write a blog post once a week with outbound links to your affiliate website, you will help SEO for your original website and raise traffic.  If these blog posts are well-written and useful, you’ll find that more people will comment and share which is the best any blogger can hope for.  A great idea for blog posts is to incorporate reviews of the products included on your affiliate website.

Create an Informational Website

The First 8 Steps to Creating a Successful Online BusinessYour affiliate website will attract online users are specifically looking to purchase products.  An informational website will attract users who are looking for answers to question or looking up certain information on a topic.  If you’re able to attract these searchers to your site, they will then see the products or ads on your web page and may take a look.  You have a bigger chance of getting them to click on these links if the ad or product is similar to the information on the website.

Monetize Your Social Video Website

Social video sites like YouTube allow you to monetize your accounts.  You can upload and share videos of you using a product or reviewing it.  Make sure to incorporate links to your affiliate website in the video summary or on your profile.

If you have an affiliate questions or are ready to start up your own affiliate website, contact and we can help you with every aspect of your business, from SEO marketing to affiliate companies and their products.




Affiliate Marketing Mistakes to Avoid


Affiliate marketing is a great way to make some money online while not having to sell your own products.  If you have the right knowledge and the right help from the pros at AresBuilder, then it can be a simple and painless process.  Your affiliate business’ success is important to us, so we have put together a list of common mistake affiliate owners make and how to avoid them.

Choosing the Wrong Affiliates


  • Research a potential affiliate and their product repuation.
  • Make sure the affiliate accepts different forms of payment.
  • Find an affiliate that offers at least 20% of the profit from each product sold through your site.


  • Choose an affiliate based on high search engine rankings.
  • Choose affiliates blindly without doing any proper research.
  • Choose an affiliate that is not transparent in their business practices or is hard to get a hold of.

Picking A Niche You Know Nothing About

affiliate-nicheWhen starting a business, it’s important you know a lot about the service or products you provide.  Some people have success by turning a hobby into a business.  An affiliate business is no different in the sense that it is much easier to market and choose products you know something about.  Updating products, writing description and updating content is something that is important when running your own affiliate website.  You won’t be able to do these things properly if you do not know anything about the products you link to.

This doesn’t mean choosing the thing you know the most about.  It’s possible that the niche you know the most about is also the industry that is the most saturated and has the highest level of competition.  You may need to do research or talk to people about a certain niche to get the right level of knowledge to run your affiliate website.  Make sure to use any and all resources at your disposal.

Neglecting SEO/Marketing

Affiliate marketing word cloudKeeping up with SEO and online marketing trends is essential since they will affect the success of your website.  SEO is the acronym for Search Engine Optimization and has to do with getting your website to show up in the results pages of an online search.  There are several tricks to help you get your website to be one of the first results of a search that has to do with your chosen niche.  Keeping yourself apprised of these ever-changing trends trends will be essential when it comes to search engine rankings which lead to purchases.

Overlooking Visual Appeal

We make sure to offer visually appealing themes when it comes to affiliate websites, but it’s up to you to maintain the visual appeal throughout the site, especially when it comes to the visual information and images you put onto the site.  Internet shoppers and browser are only attracted to visually appealing sites and will move on to a different website if they don’t visually appreciate the look of a website.

Make sure to keep these tips in mind and you’ll have plenty of success in your affiliate business.  If you’re looking for someone to build your website or help you to become successful, contact us at AresBuilder.

Online Marketing Trends And How They Affect Your Affiliate Business

affiliate-websiteInternet trends, as well as online marketing trends, are ever-changing. Throughout the past two decades we have learned that effective online marketing trends change every couple of years or so. In order for small businesses to remain relevant during these changes, it’s important to stay on top of these trends, doing research and finding the results of pertinent studies.

At Ares Builder, we work very hard to stay on top of these morphing trends and always have a comprehensive plan-of-action when it comes to making your affiliate business successful. If you plan on doing your own online marketing and SEO, then make sure you read through these tips we’ve created to help you out. These are some of the most important trends for 2014 and though they may not stay relevant for 2015, they are very important to know for the rest of this year at least.

Content Marketing, Content Marketing, Content Marketing

I can’t emphasize how important content marketing is for 2014. Google uses algorithms to search for pages with certain information, which automatically filters content-rich websites from websites with more advertising than anything else. This means plenty of content is vital for your website to be successful in 2014. If you’re unsure on how to write great web content, give us a shout and we can do it for you. We offer plenty of services created to help with the success of your affiliate business.

Smart Device Use

internet-marketing-trendsAbout half of people in the U.S. browse through social media and the internet on their mobile device. This means if your website is not friendly to mobile device users, you’ve already cut your potential customers or clients in half. This number increases every year, making it even more important that your website is easy to look at and browse through on a smart phone or tablet.

Social Media

social-media-marketingPopular social media sites include Facebook, Twitter, LinkedIn, YouTube, Pintrest and Tumblr. These sites provide an excellent free platform to begin a client and advertising base. Besides the zero price tag, the best part of this system is that you are not limited to local advertising, but can now reach anyone globally. A large percentage of internet users around the world use social media, giving you the potential to reach millions of potential customers.

Visual Marketing

Not only is visual appeal essential for every affiliate website, but so is the fact that the website is able to load quickly and is easy to use. Using interesting images and infographics, as well as having a clean site that is easy to look at, is crucial. You must be able to grab a potential customer’s focus and keep it using only visual information.

After you have read about these trends, if you feel like you may not be able to successfully execute them, contact us and let us know what we can do for you.

Tips for Creating a Visually Appealing Website

Affiliate Website DesignIf you’ve ever wondered how important visual appeal is to online shoppers, the answer is very important.  Creating a visually appealing site is absolutely essential to any business this day and age.  It won’t matter how great the products sold on your site are, or how wonderful the services you provide are; if your website is not visually appealing, users will not take the time to look through your products or services and will move on to the next option.  You have an average of 6 seconds to visually attract the user on your website before they decide to find a site with better aesthetic appeal.

Here are some important points to remember while creating or editing your website:

1.  Use Harmonizing Colors

 Free-Website-ThemeAll of the AresBuilder pre-made themes follow this rule.  Once you have chosen a pre-made theme, make sure all images, logos and text used on the site have colors that harmonize with the theme.

Beware of using vibrating color combinations, which mostly consist of two bright colors used on top of or next to each other.  This can leave an after-image effect and is undesirable.  Make sure to use a neutral or darker color in conjunction with a bright color – not another bright color.


2. Use High Quality Images


No one wants to look at low quality images.  If the images are blurry, have bad lighting or have been stretched unnaturally, the human eye will naturally move away from it.  Since images and visual appeal is the way to attract users to your site, it is imperative that all images you use attract the eye and tell a story.  Most users will skim through the images on a website before reading the words to see if the words are even worth reading.  Get visitors to your site to stick around by using high quality images.

3. Try to Keep Things Simple


A large percentage of internet users use a phone or tablet to shop and look up information or services.  If your website is too busy, with too much information or too many images on one page, most users will not take the time to look through it all.  Your best bet is to think in a minimalist style when it comes to the background, especially. This will also help to speed up your website, keeping users on your site longer.


4. Cater to Your Audience

Website-Design-Audience.jpgRemember, you are not creating your website for yourself. Keep your target audience in mind and consider the user experience as opposed to what pleases you as the site creator.

What sort of message are you trying to convey to users?  If you stay consistent to your target audience when considering images, themes, fonts and colors, you’ll find traffic to your site increasing and find users more responsive to the information and products.

Also, make sure these visuals and images convey the right message about your products.  If your images are misleading and do not convey congruent information regarding your services or products, you will lose potential customers or clients.

Most experts recommend using an image or infographic to convey information.  As long as these visuals don’t clutter or bog down your site, this is a good rule to keep in mind when creating your website.  Visuals are the best way to convey as much information as possible in a matter of seconds.  As long as you’re keeping things simple, gearing the images and visuals towards your target audience and using high quality images, you have the foundation to create a successful website.


Turn Your Hobby Into A Small Business

One of our favorite things to see here at AresBuilder is when a client uses our web builder to expand their hobby and create an amazing website. Most people underestimate their hobby as just a sideline activity, but you can actually effectively leverage your hobby into a business. With the growth of small businesses, you can turn your talent into a viable source of income.

Here’s how you can start turning your hobby into a business -


1. Build a Website – We might be a little bias on this tip, being a web platform that can create those websites  for you (free!), but we get to see firsthand of businesses that bloom using only their websites. Many of these AresBuilder clients have no experience in web building, designs, or programming.  They didn’t need to. AresBuilder makes it easy for you to be a professional web builder using our drag and drop feature. Whether it’s a brand to encourage your hobby or an affiliate to sell products of your hobby; AresBuilder makes sure you get the website you want with ease.

2. Let’s Hear Your Story-  Do you remember all those times when you were chatting your friend’s ear off all about your hobby? Well, you might not but they sure do. This is the time to tell your story to the people waiting for it. Customers are more attracted to website dedicated to hobbies and interests than corporate business websites. Tell them your story through your website. Talk about how you found your passion, why you love it, and all that you want to share.


3. Create a Social Media Presence – You have this amazing website in your hand (hopefully made by AresBuilder) and now it’s time to promote it. This might be the most fun step in growing your business because the more passionate you are in your website, the better your social media presence will be. Social media can be a fan club of your hobby. You go into this community and just talk all about your hobbies and interests. Choose the right social media channel as each one’s efficiency depends on what type of hobby you have. For example, if your hobby was fashion and you’re selling clothes, Pinterest might be the way to go. If you’re interests are pets, Instagram is a great option to show off those adorable cat pictures (#nofilterneeded).

4. Become an Expert – If you spend a fair amount of time in your hobby, then you must know a thing or two about it. Show customers you’re a reputable source by sharing them your expert skills and knowledge of your hobby. Take a page out for tips involving your hobby or a FAQ where you can answer questions from your customers. For example, do you love taking photographs? Advise them how to get the perfect lighting or DIY lighting accessories. Don’t be embarrassed to show your work (we have a blog feature just for that)!

You know what they say, choose a job you love and you will never have to work a day in your life.

5 Outdated SEO Tips to Not Follow for Less Un-Good Marketing

Confused Guy is ConfusedIf you didn’t quite follow that title, what it means is that I’m about to list five things that are bad and you shouldn’t do them. There’s a good chance that you have or are planning to read a lot about effective SEO practices, but not everything you read is to be trusted. SEO, Google, and the entire Internet are constantly changing and adapting to trends, and so should you. If you’re getting SEO tips from 1995, you might run into a few difficulties with your marketing strategy. By which I mean you’ll get absolutely nowhere.

Avoid these outdated SEO practices:

  1. Keyword Stuffing. Google’s latest updates have made it possible for their scanners to tell the difference between quality content and useless keyword vomit. If you have a sentence on your homepage that says something like “Here at (website name), we have loads of (long list of keyword phrases),” Google will bring down its wrath upon your content-lazy head. Meaning your site won’t rank well anymore. Bolding keywords is also no longer helpful and looks dumb.


  1. Meta Keyword Tag Obsession. Due to all the meta keywords tag abuse that’s gone on, Google’s head of webspam Matt Cutts has let us all know that the abusers have ruined it for everyone and now no one gets to play with it. Meaning they don’t consider meta keyword tags in search engine rankings anymore. The title tags and meta description tags, however, are still very useful and should be crafted with care.


  1. Submitting to Search Engines. Do not under any circumstances give someone money to submit your website to search engines. This is no longer necessary. Meaning don’t do it, ever.


  1. Exchanging Links. This is not necessarily a bad practice – it’s only useless when used as a quick SEO tactic. Exchanging links with a bunch of random websites no longer boosts your rankings. In fact, if Google catches you doing this, they will smite you with their giant magical hammer of terms of service violations. Good link exchanging involves getting to know the owner of a website that’s related to your own in a meaningful way and posting links to each other’s sites as a way of increasing visibility while providing useful resources to your users. Meaning guest blogging and other content-driven strategies that take time and thought.


  1. Comment Spamming. Becoming a useful part of the online community by posting relevant, thought-out comments on blog posts and social media posts is a great way to build your reputation as someone who genuinely cares about the topic of their business. Going from blog to blog to post random useless one-line comments is a great way to let people know that you’re trying to shortcut your way to higher traffic so you can heartlessly suction money out of people’s pockets while irritating blog writers.

If you want to succeed in the world of online business promotion and ecommerce, you need to make the effort to keep up with those constant changes I mentioned. Read Internet marketing blogs and pay attention to Google’s updates. If you’re just now joining us on the Internet – bad news. Those cheap shortcuts to top search engine rankings no longer work. Google now only gives high rankings to hard working individuals who produce original content that is helpful to users. Roll up your sleeves – it’s time to get serious about the Internet.

Search Engine Optimization Month: An Introduction

Google HummingbirdIt’s November! Did you enjoy getting an extra hour of sleep last weekend? Are you weirded out by how dark it is by five o’clock now? So are we!

Not long ago, Google announced that they had a new version of the search engine algorithm running called Hummingbird. It’s a more sophisticated system that puts more emphasis on each term in a search query that contains multiple words, allowing it to better understand what the user is searching for and deliver more relevant results.

In the wake of all of this, we thought we should spend a month going over the basics of Search Engine Optimization, or SEO, and why it’s important.


What Is It?

SEO is the continuous process of ensuring that your website gets a high ranking on search engine results for terms, or keywords, that are relevant to your company. This allows more users who are looking for your products or services to find your website.

Good SEO is achieved through multiple avenues, including unique content that contains the targetted keywords, certain tags in your website’s coding, inbound links, sitemaps, and optimizing certain aspects of your websites design.

SEO is all about helping the search engines to understand what your website is about. Companies like Google, Bing and Yahoo want to provide their customers with what they’re looking for. The better they’re able to answer the users’ questions or deliver the right products, the happier the users will be. This is the most important thing to keep in mind. Google wants to do right by the users. That means that you also want to do right by the users. That’s how you rank.

Search Engine Optimization



Is It Hard?

Search engine optimization doesn’t necessarily require any special knowledge or a computer programming degree. Certain individual tactics might be confusing to the average person, but generally, if you spend a lot of time on your website, producing content, keeping track of your analytics, and updating your design when necessary, your rankings will improve naturally. Even simply owning a domain name for a certain amount of time will improve your rankings somewhat.

A lot of the more complicated aspects of SEO are covered by AresBuilder through our built-in SEO system. For example, we allow you to insert meta tag terms for each page on your website into a form, instead of leaving you to figure out the coding by yourself.


How Can I Find Out More?

We’ll be going through many of the finer points of SEO throughout the month, but if you’re eager to learn more about it right away, we recommend the free Beginner’s Guide to SEO offered by Moz – a recognized leader in the analytics side of SEO. They have everything laid out in clear, simple language, with examples and visuals to help get you through it all. We’ll be referring to it often.

If you have any pressing questions, you can also leave them in the comments, and we’ll get you an answer as soon as we can!

The Best of the Internet: Halloween 2013 Edition

Part of branding is knowing what your target audience wants.

Who wants funny Halloween-themed images? Everyone.



Brace Yourselves







Halloween Dance




Spoopy Sign




Skeleton Puns





Lobster Patrick Stewart




Pumpkin Kitten




Student Loans Pumpkin Carving




Accurate Halloween Calendar




Headless Dogman



Happy Halloween!

Tuesday News Roundup

Another Tuesday afternoon, another list of the most newsworthy items from around the tech and digital marketing sphere. Today’s news is brought to you by Google+, because it’s just trying so hard to be liked. And we feel a little sorry for it.


Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google

Highly regarded Google engineer and search engine ranking hint-giver Matt Cutts is dropping some more knowledge about how to rank well on Google. Today he’s confirmed that bigger doesn’t always mean better – though through more substantial linking opportunities, bigger websites do tend to rank better than smaller ones.


Smartphone growth still racing ahead at record pace

Optimize your page for smart phone use. Do it already.

“The fourth quarter is also expected to be strong for smartphones, which could result in 1 billion smartphones shipping for the entire year, compared with 500 million units shipped in all of 2011, IDC said.”

What are you waiting for?


Study Reports Facebook Generates 30x More E-Commerce Customers Than Twitter

A study by Curebit says that you should be paying attention to your company Facebook page if you’re dealing in e-commerce. Just remember that Facebook is becoming less popular with the young crowd, and other studies in the same subject have found differing results – though Facebook still tends to come out on top.


Adobe Says Social Media Changing Retail Marketplace

Whichever social media platforms you’re focusing on, it’s apparently worthwhile. Hey, remember our blog post about using Tumblr for branding?

“Adobe found some good news for Yahoo: Tumblr, the blogging platform it acquired is providing the highest sentiment (or positive feedback on a scale of one to 10) among social media sites. In other words, people are using it to say nice things about brands.”

We love being right.


Google+ Overhauls Photo, Video Features in Major Update

Google+ is still trying to get people to like it. We have to admit, though, that Google Hangouts is pretty cool, and now it’s going to be in full-screen HD. They also added new photo editing tools, made their search engine better, and added something called Auto Awesome Video. Is it awesome? You’ll have to try it to find out.


Got some news of your own? Feel free to share in the comments!

Proceed With Caution: Avoid Branding Disasters

Building your brand is a gradual and delicate process. It’s intimately connected with your reputation, as both involve the way people see you. Branding disasters can not only hurt your reputation, but permanently change the way people see your brand.

You want to try and avoid these catastrophes as much as possible, and if something does go wrong, there’s a right and a wrong way to handle it.


Avoid Controversial Topics 

Unless your business is directly related to it, avoid hot-button issues like politics and religion. They might be important to you, but you’re better off saving those for your personal life. Even if you feel like it’s probably safe, you never know when you’re going to make someone feel alienated. It’s better to err on the side of caution.

Sensitive topics can include national tragedies or natural disasters. If you want to show support, this can be done, but keep it purely supportive. Letting people know that you’re thinking of them or posting links to official informational resources and helplines is as far as you should go. Never ever use an event like this to try and sell something. It’s just sleazy.

GAP Branding Fail

Don’t be like GAP during Hurricane Sandy


Respond Well to Criticism

Customer complaints are inevitable. You can’t please everyone. What you can avoid is escalation. Even if you think someone’s criticism is unwarranted, you should respond to anything direct – like a negative post on your Facebook page or an email – with compassion. You want your customers to know that you care about all of them, not just the ones who don’t complain.

Listen to what they have to say. Let them know you’re sorry they’re not satisfied. Then do what you can to fix it. A quick and effective response to a complaint can turn an unhappy customer into a loyal one who might recommend you based on your customer service skills. Ignoring or antagonizing a dissatisfied customer can cause them to escalate the issue and spread bad press about you.

If the customer is unresponsive to your efforts to remedy the situation or if they become abusing, you’re well within your right to block them from your social media accounts and let them know your business is finished. Just don’t make things worse by fighting with them.


Admit Your Mistakes

Apology SignIf you happen to post something that people find offensive, you’re going to need to act fast. Companies have experienced significant brand damage or even been completely destroyed after releasing something controversial. Others have actually improved their reputations by handling their mistakes well and therefore proving that they care about their customers.

Should something you sell, post, or say generate outrage of any kind, the best thing you can do is keep calm and humble yourself. Admit fault, remove the offending material and issue a sincere apology. Even if you don’t think what you did was offensive, remember that it’s not about you. It’s about your customers. It’s about how you want your brand to be perceived. Good apologies can earn you the kind of respect that you didn’t have before the controversy happened.